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Drive personalized interactions with real-time customer journey orchestration

Faced with a historic level of social and business disruption, companies have been forced to respond quickly and strategically to meet the challenge. To help address this challenge, and elevate customer experiences, we are introducing real-time customer journey orchestration capabilities in Microsoft Dynamics 365 Marketing.


Elevate customer experiences


Connecting with people has never been more important, and customer expectations have never been higher. Customer tolerance for disjointed experiences, or even worse, tone-deaf communications is unacceptable. Organizations that deliver better end-to-end customer experiences (CX) are taking share. Despite a decade of discussion about the importance of CX, many companies have failed to elevate their experiences to the level desired.

Beyond the human value of great experiences, elevated experiences are critical to driving business value—enabling growth and driving brand equity, preventing churn, and enabling higher marketing and customer engagement return on investment.

Dynamics 365 Marketing is working to revolutionize how organizations address these challenges to enable teams such as marketing, sales, customer success, commerce, or customer service to create engaging and impactful customer-led experiences.

We are announcing real-time customer journey orchestration capabilities in Dynamics 365 Marketing will be released for preview as part of the April 2021 release wave 1 updates in Europe and North America. This landmark innovation brings together the worlds of customer experience and marketing automation and is designed to help businesses:

  • Engage customers in real-time

  • Win customers and earn loyalty faster

  • Personalize customer experiences with AI

  • Build customer trust with a unified, adaptable platform

Moving from segment-based marketing to real-time interactions


Customer journey orchestration helps you make the next great leap in customer experiences: from segment-based marketing campaigns to moments-based interactions, creating a personalized, holistic customer journey for each individual. This enables you to strengthen your relationships at every touchpoint across both digital and physical, breaking down walls between marketing, sales, commerce, and service organizations. Dynamics 365 Marketing responds to customer actions during the journey.


Win customers and earn loyalty


In the highly competitive technology market, HP’s brand is built on its high-quality products and differentiated service. Loyalty is critical to enabling business performance (Customer Lifetime Value, Gross Margin, etc.) and every support call is an opportunity. HP is working to turn support interactions into personalized engagement moments using Dynamics 365 Marketing with customer journey orchestration. This will allow HP to break down longstanding data silos, better engage customers in real-time with the most impactful messaging, and leverage AI-driven recommendations.



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